How Mature is Your Mobile Strategy
Mobile is hot! As with most hot topics in technology, marketers may be tempted to adopt strategies that are a mismatch for their level of mobile marketing maturity.Or, to make matters worse, create upside-down strategies focus on technology first – rather than on people, objectives, and mobile moments.
Building 5 Star Mobile Apps
Shops building great mobile apps simplify their development processes to minimize the time it takes to get actionable customer feedback. This means a focus on Agile principles, simpler development tools, and smaller teams. The need for a minimum viable product usually drives short development cycles. It also facilitates immediate exposure of the app to customers – so you can get their feedback.